Can Banner Exchanges Actually Increase
Your Web traffic?

The controversy over banner exchanges continues.......

Do banner exchanges help you get traffic or do they "cheapen" your site and steal your visitors?

As a rule banner exchanges do not yield enough more traffic to bother with. But there are ways to make them work for you.

There is ONLY ONE banner exchange that will generate significant traffic. You'll find it at the bottom of the page....

The majority of banner exchanges offer a 2:1 exchange ratio. Two displays of network banners on your page in return for 1 display of your banner on the network. Forget it! You can do much better elsewhere. A lot of new players have come on the scene that offer much better exchange rates eg 4:3, 5:4 and even some at 1:1. But does that help?.........

Assume you are in an exchange with the best possible rate ie 1:1. And also assume that all banners are created equal (the same click through rate). This situation will not increase your net traffic. All you are doing is swapping traffic with the network.

Let's factor in a higher click through rate (CTR) for your banner....

banners shown	100	100
your  visitors	-1	2	1	1
	network's banner 1% CTR on your page	your banner 3% CTR on network pages
banners shown	100	100
your  visitors	-1	3	2	2
	network's banner 1% CTR on your page	your banner 5% CTR on network pages
banners shown	100	100
your  visitors	-1	5	4	4
Now, let's try a banner exchange ratio of 4:3
	network's banner 1% CTR on your page	your banner 5% CTR on network pages
banners shown	400	300
your  visitors	-4	15	11	2.75

 

Clearly, regular banner exchanges provide only a little extra traffic. Unless of course you can produce banners that achieve high click through ratios. The industry average is about 1%.

But who wants a little increased traffic? You want a banner exchange that will deliver significant traffic. And here it is. The best banner exchange on the net.....

BannersGoMLM is a family safe banner exchange that offers a 1:1 ratio because they use a split banner. You can select your targeting options. Their system is efficient and hassle-free. It is a well run exchange that looks after members interests. The banners also open a new window so you don't lose your visitors (sample banner below).

But here's the best part....

You are rewarded for referring sites to the exchange and receive a continuing bonus equal to 10% of the referred sites impressions on 5 levels! Now that is real leverage.

If you can devote some space on your site to promote BannersGoMLM you could earn thousands of extra impressions which translates into more traffic, more sales (or referrals) and more money for you.

For more programs that offer traffic leveraging....CONTINUE

 

Copyright © Darcy Drayton 1998 1999